Stephanie Esquivel

For The Bouqs fall bundles shoot I provided onset art direction for product styling, lighting, and composition.

I collaborated with the art director, photographer, producer, and florist to create a contemporary visual story of the components of each product bundle while highlighting the individuality of each bouquet.

ON-SET ART DIRECTION
PRODUCT COMPOSITION
PRODUCTION DESIGN

Art direction for Thrive Causemetics Holiday 2022 product launch.

For Thrive I wanted to think outside of the box and step away from traditional visual notions of the Holidays. Therefore I conceived and created art direction for their holiday launch with the visual theme of Christmas in Palm springs. For this photoshoot, I wanted to create a contemporary twist on Midcentury modern aesthetics with the use of wallpapers, velvet curtains, and props of that time period to showcase their products.

The lighting I chose for the product shoot was inspired by photography from the 1960s to 1970s. We took the hard lighting from this era but softened the shadows and used some modern-day camera filters to add a sparkle effect to the products. This resulted in a successful marriage of contemporary and midcentury modern.

The color palette that I created was made to compliment Thrive’s iconic teal. It also incorporated some non-traditional greens and blues. The color palette was used when considering props and backgrounds.

ART DIRECTION
ONSET ART DIRECTION
PRODUCT COMPOSITION
SET PRODUCTION
LAUNCH CAMPAIGN

Art direction for Thrive Causemetics Holiday 2022 model photoshoot.

For Thrive I wanted to think outside of the box and step away from traditional visual notions of the Holidays. Therefore I conceived and created art direction for their holiday launch with the visual theme of Christmas in Palm Springs. For this photoshoot, I wanted it to look like we were at a holiday party in Palm Springs. I wanted to create a contemporary twist on the 1960s to 1970s fashion and make-up trends.



The lighting I chose for the model shoot was inspired by photography from the 1960s to 1970s. We took the hard lighting from this era but softened the shadows and added a light blur to the model photography. Some photos were taken using camera filters to add a sparkle effect to accentuate the makeup. This resulted in a successful marriage of contemporary vintage style.



The color palette that I created was made to compliment Thrive’s iconic teal. It also incorporated some non-traditional greens and blues. The color palette was used when considering backgrounds.

ART DIRECTION
ONSET ART DIRECTION
SET PRODUCTION
LAUNCH CAMPAIGN

Onset art direction for The Bouqs Company Spooky Collection.

Prior to the photo shoot, I worked together with the art director to determine props, backgrounds, and lighting.

While onset I assisted in prop and flower arrangement. I worked with a producer, photographer, and art director for this shoot.

ON-SET ART DIRECTION
PROP SELECTION
PHOTO COMPOSITION
LIGHTING SELECTION

Typographic moments designed in Adobe Photoshop for Beautycounter’s Instagram.

TYPOGRAPHY
LAYOUT DESIGN
ANIMATION
ILLUSTRATION

Art direction and designer for the product launch of Liquid Lash Extensions™ Lash Serum for Thrive Causemetics.

The campaign look and feel were created to visually illustrate the clinical efficacy of the product while highlighting the safety of its natural ingredients.

Therefore, the color palette used for the campaign was taken from natural landscapes.

Colored plexiglass was used in editorial photography as a visual reference to the clinical nature of the product. It was positioned into shapes reminiscent of Native American art to continue the visual theme of natural elements.

Model photography has warm lighting to give the look and feel of being outside. I wanted the model photography to feel clean and warm to exude a natural glow.

ART DIRECTION
ON-SET ART DIRECTION
CAMPAIGN DESIGN
WEB DESIGN
PRODUCT COMPOSITION
PRODUCTION DESIGN
LAUNCH CAMPAIGN

Working with copywriters, art directors, and producers creating visually enticing emails to successfully increase convergence and brand product awareness.

LAYOUT DESIGN
TYPOGRAPHY
PHOTO RETOUCHING
COMPOSITING
ILLUSTRATION
GIFs

Working with a team of copywriters, social media strategists, and art directors, producing engaging content and visually stunning designs for Instagram increasing engagement and follower numbers.

SOCIAL MEDIA DESIGN
ILLUSTRATION
LAYOUT
ANIMATION
VIDEO EDITING
TYPOGRAPHY

Art direction and design of digital campaigns for promotional sales for Beautycounter.

Featured here are homepage heroes that I designed that established the look and feel of promotional campaigns that were used through all company channels.

Designed using Illustrator and Photoshop.

WEB DESIGN
LAYOUT
UI/UX DESIGN
ANIMATION
GIFs

Product illustrations and backgrounds created for Beautycounter’s Instagram, made in Adobe Illustrator.

ILLUSTRATION
LAYOUT
TYPOGRAPHY
COLOR THEORY

For Beautycounter’s blog, I designed the layout of the typography and photographs. Stylistically I wanted something that felt personal. I accomplished this by using Serif fonts to elude to handwritten content. I also wanted the layout to be clean and easily navigational for the viewer. I also chose photos for each blog post to bring to life the written content of the blog post.

LAYOUT DESIGN
PHOTO SELECTION
TYPOGRAPHY

Logo process for a proposed speculative art and science lab that focuses on making art about current and future issues of Mexican American women.

LOGO DESIGN
VISUAL SYSTEMS
ILLUSTRATION
WEB DESIGN